Here we go! You can find about gift giving (The Gift theory by Marcel Mauss) in Antrhropological Perspective in this journal.
Just click the title and download it for free :)
Gift Giving in Anthropological Perspective
Author(s): John F. Sherry, Jr.Source: The Journal of Consumer Research, Vol. 10, No. 2 (Sep., 1983), pp. 157-168